Pastry chef and contributor Rebekah Pizana met up with Sophie LaMontagne, co-founder with sister Katherine Berman, of Georgetown Cupcake this past week at the festival’s biggest pastry event SWEET! at 82Mercer in Manhattan. Sophie talks about their expanding brand and how they’re bringing the famous District name to major cities across the country.
Notorious for petite and sophisticated cupcakes piled high with fluffy buttercream, Katherine and Sophie opened the first Georgetown Cupcake on M Street in Washingon, D.C. back in 2008. Just four years later, the sisters and business partners now have four more locations around the country, just adding Los Angeles to their repertoire this fall. With their rising popularity, Katherine and Sophie are now stars of their own TLC hit series DC Cupcakes, and authors of The Cupcake Diaries and Sweet Celebrations.
Q: How long have you been a part of the festival? Anything special you’re excited about this year?
A: We’ve been involved for several years now, this is our second year at the SWEET! event for the festival. We’re really excited and proud to represent Washington, D.C. It’s so great to see New Yorkers excited about Georgetown Cupcake. SWEET! is such a fun event, definitely over the top and beautiful and fun.
Q: How hands-on are you now in the production process?
A: We’re definitely very hands-on. We’re personally involved in each event we do. Katherine and I work very hard. Growing the business is not easy fun, but hard work. But you can see on DC Cupcakes we love baking and getting our hands in frosting, it definitely shows our creativity and personalities.
The 2012 Food Network New York City Wine & Food Festival presented by FOOD & WINE celebrates its fifth anniversary this weekend, and has raised $5 million to date for the Food Bank NYC and Share Our Strength’s No Kid