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why advertise in a local magazine for moms?
Moms choose print and online magazines over any other media outlet. "Print magazines tend to be more effective at catching a mom's eye than newspapers. Moms read an average of 4.1 magazines a month, according to BSM Media. Moms are also increasingly online: 71 percent use the Internet to research purchases. By contrast, only about 20 percent comb newspaper ads."
what is i am Modern Magazine for Moms
i Am Modern Magazine is an upscale lifestyle magazine that connects moms to the community in print, online, in person.
target
Modern Magazine allows businesses to perfectly align their marketing efforts to the most valuable target market, moms using one publication on 3 different and highly affective platforms.
online
Completely interactive, in demand, and on target with iamModern.com. We have higher traffic rankings that most websites for families and moms in the Metro DC area. For specs.
format
Classic Media in a Modern Way:
100% reader generated.
New Media: online and 100% interactive.
Social Club: 100% word of mouth. 100% UNIQUE.
readership
Reaches over 50,000 local mom readers.
circulation
Distributed free of charge in over 300 public reading places (doctor’s offices) and businesses (INova Loudoun Hospital, Babies R Us, Borders to name but a few...)
In an independent study conducted by Time Inc., studies show public place magazines, those copies not paid for by the reader, bring value to multiple constituencies including:
-- To advertisers, reaching an audience that is likely to take actions based on the advertising
-- To readers, for whom magazine reading is the #1 activity while visiting doctors’ and dentists’ offices, hair salons, barber shops and business reception areas
-- To publishers, providing opportunities to attract new readers
-- To the hair salon, waiting room and other public places, enhancing the customer experience
look
A mini mag with universal appeal and local content.
frequency
Quarterly
rates
Loudoun County: Leesburg, Ashburn, Sterling, Lovettsville, Middleburg, Chantilly
Fairfax County: Great Falls, Reston, Vienna, McLean/Tyson's, Fairfax, Herndon, Centreville
Small Home Businesses with Small Budgets: Big Impact with the Mini Ads
We realize marketing is tough when you are doing a small business or a "from home " enterprise such as Arbonne, Mary Kay, personal trainers, organizers, wine educators, or other businesses. It can be costly and over the budget for some to advertise in a magazine like Modern Mom. The ensure the quality you receive with the magazine, we cannot change the costs but to make sure we give everyone an opportunity to reach local moms, we created
MarketPlace Ads Information..
Here will be a special section in the magazine that will feature about 6 ads per page and give moms a directory to the community. A quick glance for the reader to know what services she can use.
Specifications and Dimensions for Classic Ads
Full Page 5.0” x 8.00”
1/2 Page Horizontal 5.0” x 3.92”
1/2 Page Vertical 2.42 x 3.92”
1/4 Page 2.42 x 3.92”
Bleed Sizes 6.0” x 9.0”
MarketPlace Mini Ads
Size: w 2.42" X h 2.55"
Logo: minimum 2", 300 dpi, jpg or tif format ( No "gif" file please)
Text or message (around 10 words)
Address, web, email
Materials
All material submitted must be high resolution PDF.
Magazine trim size is 6.0”x9.0”.
PDF file must be distilled at the minimum of 300 dpi (high resolution).
All images within the ad must have been converted to CMYK before distilling the final PDF file.
Fonts embedded.
If this a full page ad, with bleeds, then the PDF must have symmetric minimum of 1/8” bleed with the crop marks in place.
Ads prepared with word processing programs or in PowerPoint will NOT be accepted.
Images and logos from websites are NOT usable for print ads.
All ads must include contact information in case problems or questions arise.
Deadlines for ad submissions in Fairfax and Loudoun:
April 1, 2008 Summer Issue Loudoun, Health and Fitness
May 1, 2008 Summer Issue Fairfax, Health and Fitness
July 1, 2008 Fall Issue Loudoun, Back to School-Shopping
August 1, 2008 Fall Issue Fairfax, Back to School-Shopping
October 1, 2008 Winter Issue Loudoun, Spa + Restaurant Reviews
November 1, 2008 Winter Issue Fairfax, Spa+Restaurant Reviews
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Media Kit 