Vice President Powell Tate/Weber Shandwick

Recently named as one of PR News Rising Stars of PR for Agencies 2012, Heather Cable is a Vice President at Powell Tate/Weber Shandwick and manages and implements public affairs, advocacy relations and strategic communications programs for health care clients. Her current clients include the Medical Imaging & Technology Alliance (MITA), the trade association for medical imaging equipment manufacturers, innovators and product developers, and the Healthcare Leadership Council. For MITA, Heather coordinates an integrated communications campaign to support federal policy objectives and raise awareness of the value of medical imaging. As a winner of Powell Tate's "Living the Dream" program, which encourages staff to try something they have always dreamed of, she used the $1,000 and five extra vacation days to document the oral history of her grandfather, a Korean War veteran at www.powelltate.com