I AM Modern Magazine for Moms

what is i am Modern Magazine for Moms

i Am Modern Magazine is an upscale lifestyle magazine that connects moms to the community in print, online, in person.

target

Modern Magazine allows businesses to perfectly align their marketing efforts to the most valuable target market, moms using one publication on 3 different and highly affective platforms.

online

Completely interactive, in demand, and on target with iamModern.com. We have higher traffic rankings that most websites for families and moms in the Metro DC area. For specs.

format

Classic Media in a Modern Way:

100% reader generated.

New Media: online and 100% interactive.

Social Club: 100% word of mouth. 100% UNIQUE.

readership

Reaches over 50,000 local mom readers.

circulation

Distributed free of charge in over 300 public reading places (doctor’s offices) and businesses (INova Loudoun Hospital, Babies R Us, Borders to name but a few...)

In an independent study conducted by Time Inc., studies show public place magazines, those copies not paid for by the reader, bring value to multiple constituencies including:

-- To advertisers, reaching an audience that is likely to take actions based on the advertising

-- To readers, for whom magazine reading is the #1 activity while visiting doctors’ and dentists’ offices, hair salons, barber shops and business reception areas

-- To publishers, providing opportunities to attract new readers

-- To the hair salon, waiting room and other public places, enhancing the customer experience

look

A mini mag with universal appeal and local content.

frequency

Quarterly

rates

Loudoun County: Leesburg, Ashburn, Sterling, Lovettsville, Middleburg, Chantilly

Fairfax County: Great Falls, Reston, Vienna, McLean/Tyson's, Fairfax, Herndon, Centreville

Small Home Businesses with Small Budgets: Big Impact with the Mini Ads

We realize marketing is tough when you are doing a small business or a "from home " enterprise such as Arbonne, Mary Kay, personal trainers, organizers, wine educators, or other businesses. It can be costly and over the budget for some to advertise in a magazine like Modern Mom. The ensure the quality you receive with the magazine, we cannot change the costs but to make sure we give everyone an opportunity to reach local moms, we created

Specifications and Dimensions for Classic Ads
Full Page 5.0” x 8.00”
1/2 Page Horizontal 5.0” x 3.92”
1/2 Page Vertical 2.42 x 3.92”
1/4 Page 2.42 x 3.92”
Bleed Sizes 6.0” x 9.0”

MarketPlace Mini Ads
Size: w 2.42" X h 2.55"
Logo: minimum 2", 300 dpi, jpg or tif format ( No "gif" file please)
Text or message (around 10 words)
Address, web, email

Materials
All material submitted must be high resolution PDF.
Magazine trim size is 6.0”x9.0”.
PDF file must be distilled at the minimum of 300 dpi (high resolution).
All images within the ad must have been converted to CMYK before distilling the final PDF file.
Fonts embedded.
If this a full page ad, with bleeds, then the PDF must have symmetric minimum of 1/8” bleed with the crop marks in place.
Ads prepared with word processing programs or in PowerPoint will NOT be accepted.
Images and logos from websites are NOT usable for print ads.
All ads must include contact information in case problems or questions arise.

Deadlines for ad submissions in Fairfax and Loudoun:

April 1, 2008 Summer Issue Loudoun, Health and Fitness

May 1, 2008 Summer Issue Fairfax, Health and Fitness

July 1, 2008 Fall Issue Loudoun, Back to School-Shopping

August 1, 2008 Fall Issue Fairfax, Back to School-Shopping

October 1, 2008 Winter Issue Loudoun, Spa + Restaurant Reviews

November 1, 2008 Winter Issue Fairfax, Spa+Restaurant Reviews