In addition to restructuring its food supply chain and menu to emphasize healthy, locally grown and raised food, Silver Diner has launched a new initiative furthering the restaurant’s commitment to promoting a healthy environment, healthy bodies, and a healthy community. Silver Diner’s “Eat Well, Do Well” program is a brand new rewards program in which Silver Diner, acting in conjunction with Action for Healthy Kids and the Virginia Food Systems Council, rewards participants with restaurant deals and by donating funds to local schools with the intention of improving nutrition and fitness programs.
“With a growing concern over the rise in childhood obesity, school lunches have taken the spotlight. With the increased involvement from companies like us and public figures such as the First Lady, we can help turn the tide,” said Robert Giaimo, co-founder and CEO of Silver Diner. “As a nation, we are struggling to find the funds to ensure that our children have the healthy and fresh options they need to fight obesity. ‘Eat Well, Do Well’ was developed to contribute to our own local community, guaranteeing $30,000 from the summer launch to fund Farm to School Week and an additional goal of $150,000 to fund programs throughout the year, with the hope of becoming a national initiative to help solve the under-funding of school nutrition programs.”